Innovation Award—Public Education ~ 2012
Kaiser Permanente Thrive Campaign

Kaiser Permanente’s Thrive Campaign positions Kaiser Permanente as an active health partner that works with its members to enable them to enjoy all of life’s moments in good health through a commitment to prevention, wellness and “thriving” at every stage of life. The Thrive Campaign makes medical information accessible and usable, educates and empowers patients to make decisions about their health to minimize illness, improves quality of life, and advances the physician/patient relationship.